J’ennique Consulting hosts Hon. Balaraba Aliyu-Inuwa & Other Notable Female Professionals to a Roundtable Discussion to celebrate International Women’s Day

J’ennique Consulting hosts Hon. Balaraba

Women from various industries within the Private and Public Sectors gathered together for the International Women’s Day Edition of The Roundtable Series, which took place on Friday, March 9th in Ikoyi, Lagos. The event which was themed: “Value vs. Price: Narrowing the Wage Gap”focused mainly on the importance of value communication and strategic negotiation in narrowing the […]

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J’ennique Consulting hosts roundtable

J’ennique Consulting hosted women from various industries within the Private and Public Sectors on Friday, March 9th in Ikoyi, Lagos for the International Women’s Day Edition of The Roundtable Series. The event which was themed: “Value vs. Price: Narrowing the Wage Gap”focused mainly on the importance of value communication and strategic negotiation in narrowing the prevalent gender […]

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Incorporating Lifestyle into your marketing mix.

Incorporating Lifestyle into your marketing mix. Consumers continually face multiple decisions with regard to product choice due to many competing products and such aspects as product attributes have been shown to be involved in the consumer decision process. It is easier to market a brand when it incorporates everyday life. Consumers are known to choose […]