In 2014, Adaeze Obiozor completed a phase of her career at a leading PR firm as a Senior Account Executive, where she executed winning campaigns and strategies.
Inspired by the idea that she could create solutions to help more brands/businesses identify their ‘Stay Ahead’ Advantage and sustain it, Adaeze and Partner found J’ennique Consulting - a niche Lifestyle Marketing consultancy offering solutions to the affluent consumer segments of the Financial Services, Real Estate, Automobile, Lifestyle, Travel & Leisure sectors.
J’ennique…a completely made up word from her core beliefs and values as an individual unique with love (Every client or project is unique and we executive with loads of love.
Knowing that ‘Staying Ahead’ as a brand in an ever-evolving market requires clarity, innovation and the consistent communication of the brand’s ethos and value proposition, not just PR. Adaeze focused the consultancy on Development Strategy.
We are passionate about the affluent consumer segments, crafting unique stories and strategic collaborations. Our team of experts literally live and breathe our core segments whilst ensuring our client’s ‘Stay Ahead’ Advantage is sustained at all phases of the journey.
We assist clients exploit growth opportunities and give the right indications to enter new markets by analyzing trends and data.
Delivering a perspective in a personalised way to a targeted consumer segment based on the psychographic, demographic and everyday life of the consumer.
Want to know HOW?
We would love to tell you right away but we can’t give away our secrets; however, we will be happy to sit and talk over coffee.
Market Entry Strategy Development
Capturing sustainable growth opportunities for investors seeking expansion into the Nigerian Market.
Brand Strategy Development
We partner to identify and understand our client’s real value proposition- their Stay Ahead advantage in order to define a clear and unique positioning strategy that encourages growth.